Building your Brand Inside the HBA

Description

Association membership is what you make of it. Finding value requires you to go beyond making an annual dues payment and attending a few social events. Members who have built successful businesses at HBAs truly understand that it is the best place to build a brand and create a robust referral program.

Learning Outcomes

Attendees of this webinar will:

• Get a clear understanding of how to evaluate the makeup of the association
• Understand the growth potential of your products and/or services inside your HBA
• Learn the four proven branding and marketing steps that have helped other members to grow their business within the HBA
• Learn how to best deliver your branding message to the membership using a unique HBA branding triangulation strategy, creating a long-term ROI

Speaker

Dennis Poppe is the owner of Premiere Benefits Services, currently a board member at the Master Builders Association of King and Snohomish County (MBA), and a longtime associate member of the MBA, Builders Industry Association of Washington (BIAW) and the National Home Builders (NAHB), with more than 1,100 lifetime recruiting Spike credits. Involved in building an entire business dedicated 100% to the HBA membership throughout the state of Washington, with the right approach to creating a strong brand inside the HBAs.

Prior to his involvement with the BIAW, Poppe was the brand manager for Westinghouse branded products sold in the United States. He also co-founded Global X, Ltd. a solar lighting company, which sells outdoor solar lighting products to Costco and Home Depot. Poppe also has served as a board member and past chair at the University of Washington School of Business.

When not growing his two businesses, Poppe enjoys golf, college football, horses and traveling with his wife. They have four adult children.

Cancellations are required 48 hours in advance of each event for a full refund. Participants who do not attend and haven’t cancelled 48 hours in advance will still be billed.