2019 Understanding Today’s New Home Buyer: Insights, Influences & Latest Trends
Date and Time
Wednesday Apr 10, 2019
1:00 PM - 2:00 PM CDT
Lunch will be available at 12:30 p.m. and the programming begins at 1 p.m.
Location
BMHBA Board Room
2600 Gateway Ave., Ste. 1
Bismarck, ND
Fees/Admission
Cost to attend is $15 per person and includes lunch and event documents, if applicable.
Contact Information
BMHBA
Send Email
Description
Knowing your buyer is the first step in creating effective marketing campaigns. Mary Kaye O’Brien, Director of Insights at Zillow Group, shares insights from the Zillow Group Housing Trends Report 2018 and new data about new home buyers, their motivations and their pain points. Mary Kaye will be joined by Metrostudy’s consumer segmentation expert, Paige Shipp, who will discuss Metrostudy’s exclusive research, including how to reach new home buyers based on their consumer groups and what design elements, features and options resonate with each consumer group.
