2016 (May) How to Identify and Qualify Your Best Customers

Description

The Harvard Business School refers to a phenomenon in small business called "resource poverty." This refers to the simple fact that small business owners wear dozens of hats and have limited time and resources. Successful business owners focus their time and energy on "high-impact activities" that attract and qualify the right clientele. The goal of this webinar is to give attendees the information they need so that they never again go on a sales call with an unqualified prospect.

Participants in this webinar will able to:

1. Describe how to identify their target market.
2. Explain how to identify the demographics of their best clients.
3. Review what questions to ask a potential customer over the phone so time isn’t wasted on an onsite sales call with an unqualified prospect.

Speaker: David Lupberger, David Lupberger & Associates

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellations are required 48 hours in advance of each event for a full refund. Participants who do not attend and haven’t cancelled 48 hours in advance will still be billed.